This week at the Mizzou Journalism School was RJI Innovation Week. I went to see a presentation by Reuben Stern called Enhancing audience engagement at WILL/Illinois Public Media on Monday, April 23 at 11:00 am. This presentation was about how Reuben’s show, Intersection, could provide a format for cross-platform community engagement. Cross-platform, as described by the presentation, is the use of multiple outlets to enhance a story. For example, using TV, radio and web to tell different parts of the same story. Community engagement is the discussion with the consumers of the product to see what they want to hear, see, and read about. Reuben talked about how Intersection provided an example for WILL, Illinois Public Media to enhance their cross-platform use. They already use a lot of community engagement strategies, which Reuben described in his discussion. He talked about an event revolving around hunger where the reporters from the IPM got the idea from a community listening session. At this session, community members discussed wanting to hear something about this topic. As a result, IPM did their first live broadcast across multiple platforms. This is a perfect example of cross-platform community engagement.
After Reuben spoke, Melanie Gibson and Charesse James presented their capstone project of re-designing IPM’s website. Their goals were to improve the content, appearance and interactivity. They showed the audience a multitude of different websites that they drew examples from to create their site. They then showed a demo of their newly designed site for IPM.Overall, I thought this presentation was interesting because it discussed community engagement in a way that seemed very do-able. In the past, I have taken a community engagement class and did not necessarily see how it could be applied in a real setting. This application of it seems like a great way to include the audience as well as get story ideas that we already know will have a good audience.